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The facts: a deep dive

Sustainable seafood refers to fish and seafood caught in a way that ensures the long-term health and stability of individual fish species, as well as the oceans' ecological balance as a whole.

Worldwide demand for seafood is increasing. Yet many of the world's fisheries and fish stocks are in decline because of over-fishing.

Fortunately, throughout the world there are fisheries that are fishing sustainably.

By choosing to work with our fisheries to source only sustainable wild-caught fish and seafood, we feel the steps we take today will have a positive impact on our long-term sustainability goals for tomorrow.

Farmed fish refers to fish raised for commercial use in tanks or enclosures, often for human consumption.

We are continuing to follow scientific research findings in this area. As farmed fish practices evolve, we will look for ways to introduce species that have been third-party certified.

The Marine Stewardship council (MSC) is the leading global environmental standard for responsible fishing. The not-for-profit organization is working to reverse the decline in global fish stocks and to ensure that MSC-labelled seafood comes from, and can be traced back to, a sustainable fishery (boat to plate).

Fish carrying the blue MSC logo are certified as coming from a fishery that has been certified as sustainable and well-managed. The MSC logo also indicates that the chain of custody from boat-to- plate is traceable to ensure the fish is in fact from a sustainable source. Look for this symbol:

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